{"id":4494,"date":"2025-01-15T10:00:07","date_gmt":"2025-01-15T01:00:07","guid":{"rendered":"https:\/\/keiyaku-watch.jp\/chokoben\/?p=4494"},"modified":"2025-01-06T14:40:59","modified_gmt":"2025-01-06T05:40:59","slug":"avoid-greenwashing-tips","status":"publish","type":"post","link":"https:\/\/keiyaku-watch.jp\/chokoben\/media\/avoid-greenwashing-tips","title":{"rendered":"\u30b0\u30ea\u30fc\u30f3\u30a6\u30a9\u30c3\u30b7\u30e5\u3068\u6279\u5224\u3055\u308c\u306a\u3044\u305f\u3081\u306b\u4f55\u306b\u6c17\u3092\u4ed8\u3051\u308b\u3079\u304d\u3067\u3057\u3087\u3046\u304b\uff1f"},"content":{"rendered":"<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#i\"><span class=\"toc_number toc_depth_1\">1<\/span> \u30b0\u30ea\u30fc\u30f3\u30a6\u30a9\u30c3\u30b7\u30e5\u3068\u306f\u4f55\u304b<\/a><\/li><li><a href=\"#i-2\"><span class=\"toc_number toc_depth_1\">2<\/span> \u30b0\u30ea\u30fc\u30f3\u30a6\u30a9\u30c3\u30b7\u30e5\u306e\u554f\u984c\u70b9<\/a><\/li><li><a href=\"#i-3\"><span class=\"toc_number toc_depth_1\">3<\/span> \u30b0\u30ea\u30fc\u30f3\u30a6\u30a9\u30c3\u30b7\u30e5\u3068\u6cd5\u5f8b\u306e\u898f\u5236<\/a><\/li><li><a href=\"#i-4\"><span class=\"toc_number toc_depth_1\">4<\/span> \u307e\u3068\u3081<\/a><\/li><\/ul><\/div>\n<h2><span id=\"i\">\u30b0\u30ea\u30fc\u30f3\u30a6\u30a9\u30c3\u30b7\u30e5\u3068\u306f\u4f55\u304b<\/span><\/h2>\n<p>\u30b0\u30ea\u30fc\u30f3\u30a6\u30a9\u30c3\u30b7\u30e5\u3068\u306f\u3001\u74b0\u5883\u8ca0\u8377\u304c\u4f4e\u3044\u7b49\u3001\u74b0\u5883\u306b\u914d\u616e\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u610f\u5473\u3059\u308b\u300c<span>green<\/span>\u300d\u3068\u3001\u300c\u4e0a\u8fba\u3060\u3051\u300d\u3084\u300c\u3054\u307e\u304b\u3057\u300d\u3092\u610f\u5473\u3059\u308b\u300c<span>whitewash<\/span>\u300d\u3068\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u9020\u8a9e\u3067\u3059\u3002<\/p>\n<p>\u4eca\u65e5\u306b\u304a\u3044\u3066\u306f\u3001\u5b9f\u4f53\u3092\u4f34\u3063\u3066\u3044\u306a\u304b\u3063\u305f\u308a\u3001\u79d1\u5b66\u7684\u306a\u6839\u62e0\u3092\u6709\u3057\u3066\u3044\u306a\u304b\u3063\u305f\u308a\u3059\u308b\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u4e0a\u8fba\u3060\u3051\u74b0\u5883\u914d\u616e\u3092\u3057\u3066\u3044\u308b\u3088\u3046\u306b\u898b\u305b\u639b\u3051\u308b\u4f01\u696d\u306e\u6b3a\u779e\uff08\u304e\u307e\u3093\uff09\u7684\u6d3b\u52d5\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3001\u4f01\u696d\u306b\u60aa\u610f\u304c\u306a\u304b\u3063\u305f\u3068\u3057\u3066\u3082\u3001\u8868\u73fe\u306e\u3042\u3044\u307e\u3044\u3055\u3084\u79d1\u5b66\u7684\u306a\u6839\u62e0\u306e\u4e0d\u5341\u5206\u3055\u306a\u3069\u304b\u3089\u30b0\u30ea\u30fc\u30f3\u30a6\u30a9\u30c3\u30b7\u30e5\u3068\u307f\u306a\u3055\u308c\u308b\u5834\u5408\u304c\u3042\u308b\u306e\u3067\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<h2><span id=\"i-2\">\u30b0\u30ea\u30fc\u30f3\u30a6\u30a9\u30c3\u30b7\u30e5\u306e\u554f\u984c\u70b9<\/span><\/h2>\n<p>\u30b0\u30ea\u30fc\u30f3\u30a6\u30a9\u30c3\u30b7\u30e5\u306b\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30ea\u30b9\u30af\u304c\u5b58\u5728\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u6d88\u8cbb\u8005\u3084\u6295\u8cc7\u5bb6\u306a\u3069\u304c\u74b0\u5883\u306b\u914d\u616e\u3055\u308c\u3066\u3044\u308b\u3068\u601d\u3044\u8fbc\u307f\u3001\u9069\u5207\u306a\u9078\u629e\u80a2\u3092\u9078\u3079\u305a\u3001\u7d50\u679c\u7684\u306b\u74b0\u5883\u554f\u984c\u304c\u6df1\u523b\u5316\u3057\u3066\u3057\u307e\u3046\u30ea\u30b9\u30af<\/li>\n<li>\u672c\u5f53\u306b\u74b0\u5883\u306b\u914d\u616e\u3057\u3066\u3044\u308b\u4f01\u696d\u304c\u57cb\u3082\u308c\u3066\u3057\u307e\u3046\u30ea\u30b9\u30af<\/li>\n<\/ul>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001\u30b0\u30ea\u30fc\u30f3\u30a6\u30a9\u30c3\u30b7\u30e5\u306f\u3001\u6b63\u3057\u3044\u9078\u629e\u3092\u3057\u305f\u3044\u6d88\u8cbb\u8005\u3084\u6295\u8cc7\u5bb6\u3092\u88cf\u5207\u308b\u3053\u3068\u306b\u306a\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u7d50\u679c\u7684\u306b\u74b0\u5883\u7834\u58ca\u306b\u7e4b\u304c\u308b\u304a\u305d\u308c\u304c\u3042\u308b\u305f\u3081\u3001\u554f\u984c\u8996\u3055\u308c\u3066\u304a\u308a\u307e\u3059\u3002<\/p>\n<h2><span id=\"i-3\">\u30b0\u30ea\u30fc\u30f3\u30a6\u30a9\u30c3\u30b7\u30e5\u3068\u6cd5\u5f8b\u306e\u898f\u5236<\/span><\/h2>\n<p>\u6211\u304c\u56fd\u3067\u306f\u3001\u30b0\u30ea\u30fc\u30f3\u30a6\u30a9\u30c3\u30b7\u30e5\u3092\u76f4\u63a5\u898f\u5236\u3059\u308b\u6cd5\u5f8b\u306f\u306a\u304f\u3001\u3042\u304f\u307e\u3067\u4e00\u822c\u6d88\u8cbb\u8005\u306b\u5bfe\u3059\u308b\u512a\u826f\u8aa4\u8a8d\u8868\u793a\u3068\u3057\u3066\u3001\u666f\u54c1\u8868\u793a\u6cd5\u9055\u53cd\u3068\u306a\u308b\u304a\u305d\u308c\u304c\u3042\u308b\u306b\u7559\u307e\u308a\u307e\u3059\u3002<\/p>\n<p>\u3082\u3063\u3068\u3082\u3001\u6b27\u5dde\u5404\u56fd\u3084\u7c73\u56fd\u3067\u306f\u30b0\u30ea\u30fc\u30f3\u30a6\u30a9\u30c3\u30b7\u30e5\u3092\u898f\u5236\u3059\u308b\u6cd5\u4ee4\u7b49\u306e\u6574\u5099\u304c\u9032\u3093\u3067\u3044\u307e\u3059\u3002<\/p>\n<p>\u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u793e\u4f1a\u306b\u751f\u304d\u308b\u6211\u3005\u306b\u3068\u3063\u3066\u3001\u3053\u3046\u3057\u305f\u8af8\u5916\u56fd\u306e\u52d5\u5411\u306f\u6c7a\u3057\u3066\u7121\u8996\u3067\u304d\u308b\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3057\u3001\u6211\u304c\u56fd\u3067\u3082\u3001\u3044\u3064\u3001\u3053\u3046\u3057\u305f\u6cd5\u898f\u5236\u304c\u9032\u3093\u3067\u3082\u304a\u304b\u3057\u304f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u6cd5\u898f\u5236\u306e\u67a0\u5916\u3067\u3042\u3063\u305f\u3068\u3057\u3066\u3082\u3001\u65e9\u671f\u306b\u30b0\u30ea\u30fc\u30f3\u30a6\u30a9\u30c3\u30b7\u30e5\u898f\u5236\u306b\u5bfe\u5fdc\u3059\u308b\u3053\u3068\u306f\u3001\u81ea\u793e\u306e\u88fd\u54c1\u306e\u9b45\u529b\u3092\u6b63\u3057\u304f\u4f1d\u3048\u308b\u3053\u3068\u306b\u7e4b\u304c\u308a\u3001\u3072\u3044\u3066\u306f\u4f01\u696d\u306e\u30a4\u30e1\u30fc\u30b8\u30a2\u30c3\u30d7\u306b\u3082\u7e4b\u304c\u308a\u307e\u3059\u3002<\/p>\n<p>\u4eca\u5f8c\u3082\u3001\u56fd\u5185\u5916\u306e\u30b0\u30ea\u30fc\u30f3\u30a6\u30a9\u30c3\u30b7\u30e5\u306b\u304b\u304b\u308b\u898f\u5236\u306b\u3064\u3044\u3066\u306f\u6ce8\u8996\u3092\u3057\u3001\u3067\u304d\u308b\u9650\u308a\u306e\u4e8b\u524d\u6e96\u5099\u3092\u9032\u3081\u3066\u304a\u304f\u3053\u3068\u304c\u671b\u307e\u3057\u3044\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n<h2><span id=\"i-4\">\u307e\u3068\u3081<\/span><\/h2>\n<p>\u30b0\u30ea\u30fc\u30f3\u30a6\u30a9\u30c3\u30b7\u30e5\u3068\u6279\u5224\u3055\u308c\u306a\u3044\u305f\u3081\u3001\u4f01\u696d\u3068\u3057\u3066\u306f\u3001\u66d6\u6627\u306a\u8868\u73fe\u3092\u907f\u3051\u3001\u79d1\u5b66\u7684\u306a\u6839\u62e0\u3092\u6301\u305f\u305b\u3066\u5177\u4f53\u7684\u306b\u8aac\u660e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u73fe\u5728\u3001\u76f4\u63a5\u7684\u306a\u6cd5\u898f\u5236\u306f\u306a\u304f\u3066\u3082\u3001\u30b0\u30ea\u30fc\u30f3\u30a6\u30a9\u30c3\u30b7\u30e5\u3068\u6279\u5224\u3055\u308c\u306a\u3044\u3088\u3046\u306b\u5bfe\u7b56\u3092\u8b1b\u3058\u308b\u3053\u3068\u81ea\u4f53\u304c\u3001\u4f01\u696d\u306e\u88fd\u54c1\u306e\u9b45\u529b\u5411\u4e0a\u3084\u4f01\u696d\u305d\u306e\u3082\u306e\u306e\u30a4\u30e1\u30fc\u30b8\u30a2\u30c3\u30d7\u306b\u3082\u7e4b\u304c\u308b\u305f\u3081\u3001\u7a4d\u6975\u7684\u306b\u5c0e\u5165\u3057\u3066\u3044\u305f\u3060\u304d\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<div class=\"postBlock noteBlock\">\n<div class=\"noteBlock__head\">\u53c2\u8003\u6587\u732e<\/div>\n<ul class=\"noteBlock__body\">\n<li><a href=\"https:\/\/www.jcaa.or.jp\/files\/publishing\/pdf_index00000074.pdf\" target=\"_blank\" rel=\"noopener\">\u65e5\u672c\u5546\u4e8b\u4ef2\u88c1\u5354\u4f1a\u300cJCA\u30b8\u30e3\u30fc\u30ca\u30eb\u30002024\u5e7410\u6708\u53f7 \u7b2c71\u5dfb\u7b2c10\u53f7 \uff08\u7b2c808\u53f7\uff09\u300d\uff082024\u5e74\uff09<\/a><\/li>\n<li><a href=\"https:\/\/www.wwf.or.jp\/activities\/data\/20240418_climate_Konishi.pdf\" target=\"_blank\" rel=\"noopener\">WWF\uff7c\uff9e\uff6c\uff8a\uff9f\uff9dWEB\u30b5\u30a4\u30c8\u300c\u30b9\u30af\u30fc\u30eb\u30fb\u30d1\u30ea\u5354\u5b9a\u30d7\u30e9\u30b92024 \u56fd\u969b\u7684\u306a\u30b0\u30ea\u30fc\u30f3\u30a6\u30aa\u30c3\u30b7\u30e5\u898f\u5236\u306e\u52d5\u5411\u300d<\/a><\/li>\n<li><a href=\"https:\/\/www.wwf.or.jp\/activities\/lib\/5627.html\" target=\"_blank\" rel=\"noopener\">WWF\u30b8\u30e3\u30d1\u30f3\u300c\u3010\u52d5\u753b\u3042\u308a\u3011\u958b\u50ac\u5831\u544a\uff1a\u30b9\u30af\u30fc\u30eb\u30fb\u30d1\u30ea\u5354\u5b9a\u30d7\u30e9\u30b92024\u3000\u30b0\u30ea\u30fc\u30f3\u30a6\u30a9\u30c3\u30b7\u30e5(\u898b\u305b\u304b\u3051\u306e\u74b0\u5883\u914d\u616e)\u306b\u3054\u7528\u5fc3\uff01\uff5e\u56fd\u969b\u52d5\u5411\u304b\u3089\u65e5\u672c\u306b\u304a\u3051\u308b\u30ea\u30b9\u30af\u306e\u73fe\u72b6\u307e\u3067\u301c\u300d&nbsp;<\/a><\/li>\n<\/ul>\n<\/div>\n<p>&nbsp;<\/p>\n<p><span>\u203b\u3053\u306e\u8a18\u4e8b\u306f\u30012024\u5e7412\u670825\u65e5\u306b\u4f5c\u6210\u3055\u308c\u307e\u3057\u305f\u3002<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u76ee\u6b211 \u30b0\u30ea\u30fc\u30f3\u30a6\u30a9\u30c3\u30b7\u30e5\u3068\u306f\u4f55\u304b2 \u30b0\u30ea\u30fc\u30f3\u30a6\u30a9\u30c3\u30b7\u30e5\u306e\u554f\u984c\u70b93 \u30b0\u30ea\u30fc\u30f3\u30a6\u30a9\u30c3\u30b7\u30e5\u3068\u6cd5\u5f8b\u306e\u898f\u52364 \u307e\u3068\u3081 \u30b0\u30ea\u30fc\u30f3\u30a6\u30a9\u30c3\u30b7\u30e5\u3068\u306f\u4f55\u304b \u30b0\u30ea\u30fc\u30f3\u30a6\u30a9\u30c3\u30b7\u30e5\u3068\u306f\u3001\u74b0\u5883\u8ca0\u8377\u304c\u4f4e\u3044\u7b49\u3001\u74b0\u5883\u306b\u914d\u616e\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u610f\u5473\u3059\u308b\u300cgreen\u300d\u3068\u3001\u300c\u4e0a\u8fba\u3060\u3051\u300d\u3084\u300c\u3054\u307e\u304b\u3057\u300d\u3092\u610f\u5473\u3059\u308b\u300cwhitewash\u300d\u3068\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u9020\u8a9e\u3067\u3059\u3002 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